On social media, ISIS uses modern cultural images to spread anti-modern values

ISIS has established a new kind of terrorism, using marketing for making terror popular, desirable, and imitable

The so-called Islamic State (ISIS) has emerged in less than two years as one of the major security challenges for the global community. At the same time, this terrorist group has become one of the most important phenomena in digital public communication since the beginning of the century. In fact, the analysis of the digital audiovisual campaigns released by ISIS since January 2014 suggests that ISIS has established a new kind of terrorism, using marketing and digital communication tools not only for “socializing terror” through public opinion as previous terrorist groups did, but also for making terror popular, desirable, and imitable.